Adelle Yang (NUS)

October 15, 2020 - 3:00 pm

Rejection Speaks Louder Than Choice: Decision Framing and Post-Decision Preference Changes

Six experiments (N = 3,412) demonstrate that decision framing affects post-decision preference changes. A rejecting decision results in a larger evaluation gap between wanted and unwanted options than a choosing decision. This is because decisions in the reject frame is perceived as more diagnostic, which leads to greater preference updating.

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